W hat is it about social media, particularly Facebook, that has attracted more then 750 million people?  Is it because it’s the greatest thing since sliced bread?  I don’t think so.  But let us examine it for what it is.

Prior to the invention of the automatic breadslicer, imagine this, people had to slice their own bread.  Prior to this, people had to buy their own unsliced bread and before that, they had to make their own bread.  

When the first bakery opened did people say, this is the greatest thing since making my own bread?  Perhaps, but the phrase certainly didn’t catch on or it quickly dissolved once it came pre-sliced and packaged.